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Users will soon have a new feature that enables them to cut down on the amount of AI-created media appearing in their streams. This initiative comes as the platform announced that it now features more than 1 thousand million AI videos.

Trial and Implementation

The new functionality is being tested over the next few weeks before a widespread rollout. This advancement aligns with a rise in AI content, spurred by recent content generation software.

AI Proliferation Online

Studies have shown that almost one in 10 of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A significant portion of this material is classified as low-quality AI content, a phrase for poor-quality, bulk-generated content that is often nonsensical or bizarre.

“We know from our community that many people enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the ability to increase or decrease of that, according to their own likes,” commented a platform representative.

Volume and Proportions

The platform disclosed that there are now 1.3bn videos on its app labeled as AI-generated. Overall, over 100 million media items are uploaded to the platform daily, making clips made by AI a relatively small portion of its overall inventory.

User Control Features

Members will be able to limit or boost the level of AI content they view by opening the “manage topic” option in the application and picking the AI content topic. Other topics that currently be adjusted under the filter encompass politics, clothing, cosmetics, and dance.

Content Labeling and Policies

The platform’s guidelines require content makers to label “realistic” artificially created content, and it bans malicious deepfakes of well-known individuals or crisis events. Any believable AI video that is not labeled can be taken down under its user guidelines.

In addition, the service will henceforth apply an artificially created tag to content produced via its own AI tools, or flagged by an cross-platform project for recognizing AI-generated material. This action is intended to help prevent users from seeking to bypass the labeling process.

Responsible AI Funding

TikTok is also launching a $2m AI literacy fund for professionals and groups to create educational content about responsible artificial intelligence. This project will benefit charitable organizations specializing in teaching coding and technology.

Platform Protection

TikTok has justified its moderation strategy, amid debate over intentions to cut jobs for hundreds of review team members in the UK. The company is set to eliminate a significant number of roles in its content moderation division in the UK capital, with trade unions and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content before it is viewed by humans. The company reported a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.

We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is making a difference process content quickly.”